NEW Online Course:
Conscious Content Creator
(para el curso en español, haz clic aquí)
“There's a different way to do content creation, one that very often digital marketing courses fail to talk about: having the tools to share from the heart. If you are ready to create consciously, this course is for you!”
(11 online modules: videos + PDF)
Course starts: September 23, 2024
Limited spots
10+ years as a full-time content creator.
Valeria will share wisdom and her experiences from more than a decade in the industry. From getting started in conscious content creation to awakening your creative energy, learning editing tips, landing your first partnership, understanding contracts, working with agents, using the right apps, launching products and retreats, protecting your mental health, and more!
(the first lesson: you DON’T need to post daily!)
“The moment we began sharing honest content aligned with the soul, our accounts doubled in reach and engagement. We are a divine community of almost 500,000 followers—and growing!”
-
We created this course for people who want to deepen their understanding of social media, content creation and monetization while awakening their creativity, spirituality and energy.
Above all, we want to inspire you to discover your voice and use it to impact your community and the world positively.Whether you are new to content creation, have been doing it for years, or want your business to benefit from digital marketing techniques, this course is for YOU!
All levels are welcome! We will start from the basics to the most advanced.
-
Through personal anecdotes and the latest creation protocols, we share the tools, tricks, and tips we’ve been using for more than ten years to build a career in content creation mindfully. We cover everything from essential technology to editing hacks, scheduling recommendations, and even mental health practices (social media can be a scary place!).
You will learn the basics of becoming a conscious influencer, developing a brand, launching a product, and building a community, all through real-world case studies from our experience running @waterthruskin @srtarditi and @casa.earth
-
Social media can have a positive impact IF we use it wisely. Mindfully.
The world is evolving faster than ever, with technology at the front of community building. Billions of people have access to social media, a space that continues to grow (estimated to be worth $104.2 billion USD, according to Forbes).
Every year, thousands of new influencers join the industry—many switching their careers! There’s more than enough room and opportunity for YOU to use your story and content in a way that benefits and inspires others. We need more conscious content creators redesigning what we see and absorb on social media.
We want to share the steps that helped us develop an online community of almost 500,000 followers (and growing!) hoping that you too can connect with like-minded individuals who resonate with your message. -
The course is 11 modules. Each module has a video (up to 30 minutes long) and a PDF. The course was developed so you can take it at your own pace (one year access).
-
All modules will be on our member’s portal starting September 23, 2024.
Registrations are open now. We have limited spots. -
Once you register, you will be able to create a profile on our page with your own password. Starting September 23, once you sign in, you will see all modules in the portal.
-
-11 modules
-Downloadable PDF guides
-10% discount on our retreats
-10% discount on our products, guides and other courses
-Affiliate code to earn 10% commission if your friends register for the course. 5% discount for your friends on their first course. -
We are offering this course in both English and Spanish. For the Spanish version, click here.
-
All the wisdom we’ll share with you is based on our own experience as content creators. This is not intended to be a financial or career advice.
-
We don't accept cancellations nor provide refunds. All sales are final.
$375 usd
(one sum)
Once you make your payment, you’ll be able to create an online account with a password on our site. Your username and password will give you access to our member’s portal. This course will open on September 23, 2024 at 10:00am EST and you’ll be able to find all modules on the portal.
Module 1:
Foundations of Conscious Content Creation.
What distinguishes conscious content creation? We will discuss transparency, authenticity, managing your digital footprint, social media fundamentals, and the advantages and disadvantages of being multilingual. Valeria will share her personal journey from banking to content creation, while Santiago will discuss his experience as a journalist and editor.
Module 2:
Getting started. From idea to reality.
How can you establish your voice and find your niche in a noisy social media landscape? We'll help you with the initial steps of creating an online presence, the significance of having an LLC, selecting the appropriate apps, tools, and equipment, choosing the right web hosting platform, locating royalty-free music, and more!
Module 3:
How to grow your audience? From organic to algorithm hacking.
We will discuss long-term strategies, riding the trend waves (is it all hype?), how to achieve your first collaborations, selecting the right campaigns for you, the use of hashtags, and posting frequency—we will share some of our best practices for growing your community while keeping your content honest, impactful, and relevant.
Module 4:
Ready to monetize your work?
Yes, you can create a full-time career out of your platforms! Whether it’s blogging, Instagram or Tiktok you are passionate about, we’ll teach you how to monetize your energy. Media kits, partnerships, affiliates, funnels, ads, courses, products, travel blogging. We’ll share all the secrets!
Module 5:
Contracts and negotiations
Understanding your sponsors’ contracts is crucial. If you are not ready for a lawyer or agent yet, we’ll guide you through the language to look out for in contracts. Pricing, exclusivity, whitelisting, terms, etc.
Module 6:
Ready for an agent?
You might be ready for an agent once you’ve built a loyal community! Valeria will share her story of working with different conscious agencies—from independent freelancers to the big leagues—a journey that has taught her the art of mindful negotiation.
Module 7:
The power of Press
If you have a story and a voice, the press is ready to amplify it. Magazines, online platforms, TV shows. Valeria and Santiago will share how they’ve both got the press to connect with their individual stories and feature them. Forbes, Elle, Marie Claire, People, Telemundo, El Pais, Allure, The Washington Post and more.
Module 8:
Using social media for good
Social media platforms can create positive impact if we use them wisely. Ready to inspire and be inspired? Then you will enjoy this module! We’ll talk about social good campaigns and online activism.
Module 9:
How to deal with the dark side of social?
There’s always light and darkness, including in social platforms! In this module we’ll talk about how to deal with shadowban, trolls, hackers, mean comments and more. We’ll also share self-care and mental health tips that have helped us protect our mind and soul while working in content creation.
Module 10:
Posting schedule & analytics
Do you really need to post every day? They told us that twice a day would make our content go viral, others suggested we post 3 times per week, but we chose our own rhythm and agenda and our platforms doubled in size. We’ll share what we’ve learned and the positive results we’ve seen in our community. In this module, we’ll also discuss analytics and case studies.
Bonus Module 11:
Awaken your creativity !
Creative energy is needed for everything. Every action we take is fueled by it. Sadly, our fast-paced world tends to numb this flow within us. In this module, we’ll share practices that help us unblock and reconnect with our creativity and the source of inspiration. Tips and rituals you can practice at home.
Conscious Content Creation Course
Starts September 23, 2024
Online access for 1 year!
11 Modules: Videos + downloadable guides
Who will teach you?
Valeria Hinojosa -
Many of you, perhaps, already know me through my platforms as @waterthruskin. If so, thank you for the constant support and love!
My name is Valeria Hinojosa and, here’s a little bit of my story:
I left the banking industry 10 years ago to create a platform with tools and information on conscious living. What started as a hobby guiding me to reconnect with my creativity and passion for nature (while I was still a banker), became my full-time career a year after I launched my platform. In the process, I also earned a Yoga certification (YTT 200), and immersed myself in the world of natural and holistic medicine.
I’ve been creating content around the things I love since then, have built an online community of over 438,000 souls, and have also worked with over 400 conscious brands, agents and wonderful humans. I want to share all this wisdom with you! A more mindful way to content creation and entrepreneurship.
My work has achieved coverage in: Forbes, Vogue, WWD, People, Elle, Telemundo, Ellen Degeneres, El País, Robb Report and many others.
Who will teach you?
Santiago Tarditi-
Santiago is a political scientist with a career in journalism spanning more than 15 years around the globe. He has work for companies such as Monocle, Faena, Univision, and Gestalten, among others.
Santiago has edited and published several books, including:
The Monocle Guide to Better Living; The Essence: Discovering the world of Smell; and High on Design: The New Cannabis Culture.
He has developed brand identities, as well as cultural programming for different media platforms and institutions. His articles have appeared in Architectural Digest, Suitcase, Boat Mag, Departures, Surface, Leafly and El País. He won a Webby Award for his work on The Artisans of Italy, a web series focused on food traditions.
Santiago also has a 200HR YTT in Hatha Yoga and Meditation, a certificate in Plant-Based Nutrition, and a Culinary Diploma.